Bijoux in French means small and beautiful jewel. By adding London's modern sensibility to the name Bijoux London was created.
Situation
Currently, the jewellery brand “Bijoux London” has basic frameworks such as logos and colours, but compared to other brands, there is no clear difference and specific branding system is not equipped
Project Goal
“Bijoux London” is an establishment of systematic branding unique to jewellery brand and makes a good impression on consumers through differentiated visual identity and brand experience. Furthermore, it is a project to make a positive contribution to the sales
01
Brand Identity
Define the identity of Bijoux London and organize the elements that make up the brand
02
Brand Design
Developing a visual identity unique to Bijoux London by establishing a consistent and systematic design system, bringing the brand to life
03
Brand Experience
Design how Bijoux London brand will be presented and what experiences will be delivered at the point of contact with consumers
Brand Features
Brand Essense
French, Bijou
It symbolizes a small and beautiful jewelry brand.
London's modern feel
It expresses an image of London that shows a modern yet emotional atmosphere.
Brand color burgundy
A word that refers to wine from Burgundy, France and the burgundy color that never goes out of fashion. In addition, burgundy, which gives a calm feeling, has an urban atmosphere showing our luxurious brand image well.
Silver products
The silver color represents elegance and luxury and has a feminine energy. It also has the ability to calm the mind, stabilize and purify. It is a sophisticated color that reflects the optimistic energy, prosperity and modern sensibility of women. The property of mature fairness that balances black and white and does not lean toward either side. Silver means rich, high tech, modern, hope, unconditional love, meditation, mystery, kindness.
Brand Concept
Brand Logo
Brand Typeface
Brand Colour
Spark your style
Be the Bijoux
The world of Bijoux
The masterpieces of Bijoux have defined that it sparks your style and make you twinkle in the city. That means, Bijoux London is to find yourself look like a beautifully shining bijoux.
